About Karuvi
AI is the tool. The story is yours.
Karuvi means "tool" in Tamil, and the word carries an A and an I. That's the idea in one name: AI is the tool we use to tell stories people remember.
What we do
You bring the idea. We do the making.
Most businesses have good ideas. What they don't have is the time to turn one into content every single week. So you bring the idea, or just a direction, and we do the making.
The model does the rendering. A person decides everything that matters: what the story is, who's in it, where the camera goes, and whether it's good enough to post. You approve every frame before it goes out.
- You bring the ideaOr just a direction.
- A person directsStory, cast, camera, the cut.
- The model rendersThe tool, not the author.
- You approve every frameBefore anything goes out.
How we work with AI
Three promises we keep.
- Real-looking, honestly labelled.
AI people are labelled as AI. Spec work is labelled as spec.
- Consent first.
We build a digital version of a person only with their written permission.
- When a real shoot is better, we say so.
Some jobs need a camera. We'll tell you on the first call.
The founder
I'm Selvin.
Five short films, 5+ years in B2B marketing, 2,000+ brand assets, and one international award-winning AI film so far.
That mix decides how we work: every film has to look right and every ad has to sell. The video next to my photo is my own digital clone, made with the same system we use for clients.